Having been bombarded in the past with mountains of irrelevant emails
(including the perennial offers for natural Viagra) we noticed three things:

• That when sorting through our unread messages we used the familiarity of company names (and more importantly companies we had done business with) as part of the filtering process to disregard 'unimportant' emails.
• That more and more companies were having to resort to using prospect lists due to the under representation of email addresses on their databases.
• That B2B companies particularly suffered as they typically had fewer (but significantly higher value) customers than their B2C counterparts.

Being data geeks at heart (with 50+ years combined experience) we decided to redress this imbalance by creating what we believe (through research) is the largest B2B email address database in the UK. The purpose of this database is
not to add to the available prospect names on the market, but rather to
empower our clients by giving them the permission-based email
addresses of their current clients!