Clientplus

The facts.

Email is second only to search in companies’ online marketing budgets today with 80% of marketers using, piloting, or planning email marketing programs Source: Forrester Research

The average B2B customer database has less than 30% email coverage.

And that’s not all...

  • The value of your current B2B customer relationships is not being maximized.
  • The growing need to contact customers via email creates a problem for the majority of B2B companies with established customer relationships.
  • 78% of business marketers state that the impact of email marketing continues to grow!
  • Your own ‘warm’ customer data will become increasingly important as email volume increases. How this will affect the UK? If the trend follows the US where email volume is projected to peak at 838 billion marketing messages in 2013 (as reported by Forrester) then the answer is massively.
  • In pure customer service terms B2B companies are spending too much by failing to use their customer email addresses to super serve customers.
  • We can help you to be able to contact your customers faster, cheaper and more accurately.